Video Details

In Whiteboard Friday this week, Rand explains why it can be a good thing to share content, even when it may give your competitors an advantage.

  • Attention – Sharing content gets your brand attention.

  • Authority – When you’re new and people don’t know you in the industry, sharing good content can build your authority

  • Credibility – If your content is good, and everything looks professional, you’re more likely to get more clients.

  • Scalability – The more people that can get involved, the more scalable.

  • Marketing – Rather than paying for advertising, you can use your content as marketing.