Video Details

Rand’s back in this Whiteboard Friday, ready to solve all your indexation problems. So, how does it work?


  • Make every link count.

  • Create a single navigation system for bots.

  • 301s not 404s. All 404s are spending link juice you want to retain.

  • Fewest possible clicks to the content.


  • Consider “nofollow” for every link you think is important. Is it flowing the juice how you want it?

  • Decide which navigation method gets bots to content the quickest. Nofollow all the other navigation methods.

  • Use Webmaster tools to 301 all 404s.

  • If you’re feeling ‘light grey’, consider 301ing all nonhumans.