Video Details

Many low and no volume PageRank pages will end up in the supplemental index. This week, Rand looks at the characteristics of those pages.


  • It appears when you click “omitted” results.

  • Often does not have lots of link juice.

  • Often has content very similar to others.

  • Shocking secret – often, pages in the supplemental index will still outrank competition. Worry about rank and traffic, instead of which index it is in.