Video Details

This week, Rand explains the two ways to think about Link Juice flow.

  • As a conduit between pages

  • As a leak from one page into another

It can be helpful to think of link to other sites on the web as a conduit, and a leak between pages on your site. Link when it is valuable to your visitors.

Webmasters can control the flow by using “nofollow” and other methods. Nofollow will stop a page passing Link Juice to the page it’s being linked to.

For advanced SEO, controlling link juice can…

  • Get more pages indexed

  • Provide marginal extra ranking ability

  • Keep juice from ranking ‘useless’ pages