Video Details

Present the opportunity

The first Tier of this approach is to present the opportunity for SEO. You need to begin by defining the marketing opportunity with this process:

  • Isolate keywords and include non-branded terms

  • Gather volume and ranks

  • Use Click Through Rank Curve to define potential visitors

  • If possible, get Per Visit Value data for each keyword

  • Download worksheet from Conductor.com

You want to present what SEO is worth to your company. Print out a chart and mark it with your advances.

The following tiers of this approach include

  • Expectations and a game plan

  • Report like a Madman

Seth’s presentation of these tiers is available from the SEOMoz DVD Training Series, “Tips, Tricks & Tactics: Volume1”.