Video Details

It’s been thought that 70 characters or less is best for a title tag. However, as Cyrus explains, recent research shows that Google will index 150-1000 characters.

Short Title Tags

  • Google displays only first 70 characters in SERPs.

  • There is a direct correlation between the position of the keyword in the title tag and how important it is in the query.

  • Shorter title tags are more relevant with the rise of social media.

Best Practices are Guidelines, Not Rules

  • Always experiment, though not too much, to see what works best for you.

  • Write for users – meet their expectations from the SERP.

  • Keep important keywords first, as close to first position as possible.

If you go over 70 characters, don’t stress. Remember, best practices are what works best most of the time.