Today, Rand discusses some tools and tactics you can use to test before you launch.
#1. Buy before you try SEO or other channels using PPC
Using Adwords or the like, you can send traffic from the search results to your web page. This will need to be a functional page, but not complete. You’re looking at the interest level of visitors in the product.
#2. Build “beta launch” pages prior to building your actual product
Ask visitors for feedback as well.
#3. Run surveys of users/friends to test viral content topics and headlines
This can also be used for viral content, videos and the like.