Video Details

Today, Rand discusses some tools and tactics you can use to test before you launch.

#1. Buy before you try SEO or other channels using PPC

Using Adwords or the like, you can send traffic from the search results to your web page. This will need to be a functional page, but not complete. You’re looking at the interest level of visitors in the product.

#2. Build “beta launch” pages prior to building your actual product

Ask visitors for feedback as well.

#3. Run surveys of users/friends to test viral content topics and headlines

This can also be used for viral content, videos and the like.

#4. Try tools like Feedback Army, 5SecondTest, Fiverr, SilverBackApp etc, to get feedback on landing pages, marketing campaigns and usability