Video Details

Carlos del Rio joins us this week to talk about the three basic things you need to create great content. Every strategy you use should use the following three things to meet the most basic portion of conversion rate optimisation.

  • Clear action – What you want them to do

  • Clear purpose – What it is about

  • Clear value – What value the user will get from the transaction

For example, the phrase Buy Tires Cheap uses only three words that represents the above structure.