Video Details

Danny is at the Whiteboard this week, to make a video on SEO for videos. This strategy currently has pretty low competition, so get in while you can!

Opportunity

Currently, there is low competition in video, but it is a growing market.

Metrics

There are a couple of important metrics that can help you optimize your video and increase user engagement.

  • Title

  • Description

  • Engagement statistics – views, ratings, comments and social metrics

  • Duration – not too short, but not too long either

Tactics

  • Video sitemaps – the protocol has recently been revamped. One of the most interesting changes is that YouTube can now show where the video is embedded to help you increase your click through rate.

  • Transcriptions – this helps search engines interpret your video like a normal page.