Video Details
Making Use of Web Psychology
Nat takes us through a primer on web psychology and discusses three secrets of online success.
Web Psychology 101
It relates to a study of our online behavior based on a fusion of various studies or research, among them are:
- Human Computer Interaction (HCI)
- Cross Cultural Psychology
- Social Psychology
- Neuroscience and a particular focus on a subset called neuroaesthetics
- Cognitive Psychology
- Behavioral Economics
3 Key Factors or Secrets to Online Success
- Know Your Audience
- Understand the human brain
- the logical
- the emotional
- the primal
- Psychology of decision making
- PCast a wide net at the online audience and research who can potentially become part of your audience and why they are online
- Identify your audience with laser precision
- Think about your audience in terms of cultural context and personal psychology
- Understand the human brain
- Persuasive Communication
- Apply Maslow’s hierarchy of needs through the following:
- website
- images
- videos
- colors
- social
- Apply Maslow’s hierarchy of needs through the following:
- Integrity
- Cialdini’s Six Principles of Persuasion
- Reciprocity
- Social Proof
- Commitment and Consistency
- Liking
- Authority
- Scarcity
- Build Online Reputation
- Use non-manipulative sales strategies
- Fair Pricing Strategies
- Apply the Behavioral Chain
- Establish policies that mitigate risk, foster trust and increase privacy
- Cialdini’s Six Principles of Persuasion
Golden Rules to Online Success
- Research
- Test
- Analyze and evolve
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