Video Details

Making Use of Web Psychology

Nat takes us through a primer on web psychology and discusses three secrets of online success.

Web Psychology 101

It relates to a study of our online behavior based on a fusion of various studies or research, among them are:

  • Human Computer Interaction (HCI)
  • Cross Cultural Psychology
  • Social Psychology
  • Neuroscience and a particular focus on a subset called neuroaesthetics
  • Cognitive Psychology
  • Behavioral Economics

3 Key Factors or Secrets to Online Success

  • Know Your Audience
    • Understand the human brain
      • the logical
      • the emotional
      • the primal
    • Psychology of decision making
    • PCast a wide net at the online audience and research who can potentially become part of your audience and why they are online
    • Identify your audience with laser precision
    • Think about your audience in terms of cultural context and personal psychology
  • Persuasive Communication
    • Apply Maslow’s hierarchy of needs through the following:
      • website
      • images
      • videos
      • colors
      • social
  • Integrity
    • Cialdini’s Six Principles of Persuasion
      • Reciprocity
      • Social Proof
      • Commitment and Consistency
      • Liking
      • Authority
      • Scarcity
    • Build Online Reputation
    • Use non-manipulative sales strategies
    • Fair Pricing Strategies
    • Apply the Behavioral Chain
    • Establish policies that mitigate risk, foster trust and increase privacy

Golden Rules to Online Success

  • Research
  • Test
  • Analyze and evolve