Video Details

Rand explains in this Whiteboard Friday the importance of building quality links, and what links will are important for improving SEO. He gives the following tips:

  • Anchor text tells the search engine what the ‘topic’ of a site is, so it’s important this is highly relevant to your website.

  • ‘Link juice’ is the passing on of domain authority by being linked on highly respected webpages, like say that of a government department. This will pull your ranking up dramatically, even if you have very few links.

  • Different domains have different levels of trust and authority and Google recognises this. For example, Google gives big media outlets a lot of link authority.

  • Links on a diverse range of websites suggests to Google you are authoritative in some area and will improve your ranking.