How do you make sure your outreach emails don’t end up in the junk folder? Make it great, not just good. It should be casual and personal. Use casual greetings such as “Hey, so and so”. Start the body of the email by expressing your care or interest in the recipient. You could praise their work or invite them to an event.
When you ask for something, make sure it’s easy for the recipient to action by concisely stating what you need from them and make any links clickable and direct. Always reciprocate the favor by suggesting something you could do to help them or letting them know they can call on you.
A funny closing line personalizes the email and don’t forget a signature with your name, position and a link to your website.