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Once your testing platform is ready, try to not get lost in the excitement and run lots of multi-variate tests. Focus first on the big picture, with A/B tests of major page layouts, and MVT’s on big design changes. Don’t get lost in small details that will take weeks to test.

Here are a couple of steps to follow:

  • Step 1: What are your customers objections?
  • Step 2: Answer them.
  • Step 3: Test the answers