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Ever wondered what a 301 redirect actually is? Don’t worry, Jeff will reveal all in this week’s Whiteboard Friday.

What is a 301 redirect?

It tells the requester that the resource has been permanently moved. The server will get a request from GoogleBot, and redirect it to the new file. Google then transfers everything from the redirect to the new file. Use it when changing CMS or URLs.

Don’t do a 302 redirect, as this is just a temporary redirect and won’t transfer the link juice.

How do you do it?

You can use Apache, IIS or programmatically if you’re limited by your host.