Video Details
Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise
- Good points from the article
- You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
- Better user experience is well correlated with better rankings
- Frustrating points from the article:
- No acknowledgement that the ability to read/write code is helpful. it’s helpful to allow you to
- Understand the source code of a page to see why a keyword isn’t ranking
- Some coding knowledge helps with conversations with programmers and technical staff
- Reduces all the info we have about how google works to just two things: write quality content and reduce your bounce rate
- if someone has quality content and a low bounce rate but they’re not ranking better and their competitor does as well, there has to be other factors taken into account for rankings
- write quality content doesn’t really mean anything, it’s too generic
- Inaccurate claim: Happier website visitors = higher rankings
- The suggestions that were placed in the article formed a very incomplete list
- No acknowledgement that the ability to read/write code is helpful. it’s helpful to allow you to
- The Critical, Technical Elements of SEO
- The ability for content to be rendered and indexed
- Crawl structure, internal link architecture, Javascript & AJAX crawling
- Disabling crawling or indexation of thin content
- Redirect management and domain migration
- Understanding server header response codes (410 Permanently Removed, 404 Temporarily Not Found, 302 Temporary Redirect, 301 Permanent Redirect, 500 Internal Server Error , 503 Service Unavailable)
- International SEO including HREF Lang for multiple languages
- Dealing with duplicate content, scrapers and content syndication
- Analysing the cause of a traffic drop or increase
- Understanding the data available to you via Google Search Console
- Leveraging topic modeling and extraction tools for better keyword research and on-page targeting
- Using site crawlers to find opportunity to deal with site structure problems
- Use of rich snippets to make your pages more noticeable and helpful to users in search results
- Use of protocols like rel=canonical, rel=prev/next, meta description, hreflang, robots.txt, meta robots, x-robots, xml sitemaps, rel=nofollow
- Using APIs to make your data extraction work more efficient
- Analysing page load time issues
- Ensuring your website is mobile friendly and renders properly across all devices
- Working with app developers to make sure they use the correct deep linking protocols to have your app appear in Google Search results.