Video Details

Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise

    • Good points from the article
      • You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO
      • Better user experience is well correlated with better rankings
    • Frustrating points from the article:
      • No acknowledgement that the ability to read/write code is helpful. it’s helpful to allow you to
        • Understand the source code of a page to see why a keyword isn’t ranking
        • Some coding knowledge helps with conversations with programmers and technical staff
      • Reduces all the info we have about how google works to just two things: write quality content and reduce your bounce rate
        • if someone has quality content and a low bounce rate but they’re not ranking better and their competitor does as well, there has to be other factors taken into account for rankings
        • write quality content doesn’t really mean anything, it’s too generic
      • Inaccurate claim: Happier website visitors = higher rankings
      • The suggestions that were placed in the article formed a very incomplete list
  • The Critical, Technical Elements of SEO
    • The ability for content to be rendered and indexed
    • Crawl structure, internal link architecture, Javascript & AJAX crawling
    • Disabling crawling or indexation of thin content
    • Redirect management and domain migration
    • Understanding server header response codes (410 Permanently Removed, 404 Temporarily Not Found, 302 Temporary Redirect, 301 Permanent Redirect, 500 Internal Server Error , 503 Service Unavailable)
    • International SEO including HREF Lang for multiple languages
    • Dealing with duplicate content, scrapers and content syndication
    • Analysing the cause of a traffic drop or increase
    • Understanding the data available to you via Google Search Console
    • Leveraging topic modeling and extraction tools for better keyword research and on-page targeting
    • Using site crawlers to find opportunity to deal with site structure problems
    • Use of rich snippets to make your pages more noticeable and helpful to users in search results
    • Use of protocols like rel=canonical, rel=prev/next, meta description, hreflang, robots.txt, meta robots, x-robots, xml sitemaps, rel=nofollow
    • Using APIs to make your data extraction work more efficient
    • Analysing page load time issues
    • Ensuring your website is mobile friendly and renders properly across all devices
    • Working with app developers to make sure they use the correct deep linking protocols to have your app appear in Google Search results.