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So, you start off with some awesome linkbait, you’re high up on Digg, but where are all the links? This question is answered by Rand in today’s Whiteboard Friday.

You need to go all the way back to the start of the process and look at your content.

  • Were you aiming for links, or were you trying to get to the top of Digg and other similar sites?
  • You might have forgotten to give those viewers a reason to link to the content.
  • Don’t stop at having people Digg it or give it a thumbs up.