Moz Whiteboard Friday Summary: Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

Article feedback from Rand: Why Modern SEO Requires Almost No Technical Expertise Good points from the article You don’t need to know how to write or read algorithms or need to know how to code in order to do SEO Better user experience is well correlated with better rankings Frustrating points from the article: No [...]


Moz Whiteboard Friday: What if Your Ugly Website is Holding Back Your Marketing Efforts?

Often business owners have a skewed perception of the attractiveness and usability of their site design. Letting them know that their website design could be dampening their marketing efforts and needs to change, can be difficult. Thankfully, in this Whiteboard Friday, Rand puts the minds of marketers and agency consultants at ease, with a simple [...]


Moz Whiteboard Friday: Silly Marketer, Title Tags Are for Robots!

Title Tags + Social Meta Tags = Happy Place Jen takes us on a tale of two marketers and how the work of these two when combined can provide better results. Two Marketer Types Search Engine Optimization Marketer (SEO) - focused on the robots and spiders, they dial-in keyword rich titles, make sure there are [...]


Moz Whiteboard Friday: Getting Branded Searches Right

Many SEOs tend to focus on unbranded searches that could potentially bring new customers to a business. However, in this Whiteboard Friday, Rand explains the untapped potential of optimising branded queries. How Your SERP Results Should Look The most relevant page should show as the first result for the query. e.g. if a user searches [...]


Moz Whiteboard Friday: When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?

Keywords Not Provided: What to Do? Rand takes us through the ever increasing difficulty of getting useful referral data from Google. These reports have been averaging at 74% with the results being “keywords not provided.” It is even expected to move in the direction of a total masking of these keywords, so what to do? [...]


Moz Whiteboard Friday: Web Psychology

Making Use of Web Psychology Nat takes us through a primer on web psychology and discusses three secrets of online success. Web Psychology 101 It relates to a study of our online behavior based on a fusion of various studies or research, among them are: Human Computer Interaction (HCI) Cross Cultural Psychology Social Psychology Neuroscience [...]