Video Details

In Whiteboard Friday this week, Rand looks at SEO, PPC and Social tactics. These can become more difficult depending on the market size, level of barrier to entry to using the tactic, and time.

PPC marketing is one of the more competitive tactics, as it’s a highly saturated area.

SEO is less competitive as it’s not as easy to implement as PPC. The following SEO strategies are ordered from low to high difficulty:

  • On page

  • Manual links

  • Link building and paid links

  • Domain Authority

Social and viral marketing is still very accessible to implement as the space is still developing and many brands are yet to fully utilize these marketing tactics.

Market selection, product targeting and tactic selection are critical to the difficulty of online marketing.